What is Website Optimization?
Website optimization is the bedrock of building a strong online presence. Technically, it is controlled experimentation to improve your website performance in Search Engine Results Pages (SERPs), customer experience (CX) and overall customer satisfaction (CSAT).
An organized way of getting started with complete website optimization is by planning how much attention these areas of your website need:
- Search Engine Optimization (SEO)
- Content (Copywriting & Visual)
- Data Analytics (Visitor Behaviour)
- User Experience (Frontend Design)
- Website Performance (Backend Processes)
- Conversion Rate Optimization (CRO)
Not just your desktop website, you should optimize your mobile website at the earliest too, because Statista shows that “mobile currently accounts for half of all global web pages served”.
Curious about how website optimization is different from Search Engine Optimization (SEO)?
SEO usually involves key ranking factors such as page titles, page load speeds, user experience, keywords, and content. It is an important part of website optimization. Where website optimization goes beyond SEO is in its coverage of other equally important parts of your website, including but not limited to:
- Creating a delightful user experience (UX)
- Identifying & targeting visitor intent
- Increasing conversion/reducing bounce rate
- Understanding your competitive positioning
Why Do You Need Website Optimization?
Zero website optimization is not an option. Not if you are ambitious about your business. The challenge of rising to the top of Search Engine Result Page (SERP) rankings is already huge.
Web optimization helps you overcome this seemingly insurmountable contemporary challenge.
See how Hootsuite, a leading social media management dashboard software, redesigned their branded landing page that resulted in a 16% lift in conversion at 98% statistical significance.
You, too, can optimize your website and make sure that your brand shows up in the top ranks when interested buyers search for the keywords you target.
Once they start exploring your product or service through your website, they will feel delighted if your user experience is optimized to its full potential, using the most efficient survey recipes.
Converting them from such a positive state of mind with focused conversion rate optimization is a piece of cake!
The benefits of website optimization for your business are not limited to increasing your brand awareness, rankings, and conversion rates.
Benefits of Website Optimization (With Working Examples)
We believe in Show-&-Tell. So, instead of providing only qualitative explanations to the advantages of optimizing your website, we’ll show you some working examples of businesses doing it.
Let’s get started.
1. Increased Website Visibility
By optimizing your website for SEO, you can find effective keywords to rank on the SERPs. As more of your keywords start to rank on the Google results, it will increase organic traffic on those pages.
If you do it right, you can improve the site’s visibility and rank on the search engines.
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